De Tendence

London Welcomes Delpozo

Location: Sloane Street.
One of the epicentre of luxury shopping made in Europe, located in the heart of what’s possibly the prettiest district in the whole of Central London, Chelsea.

Last May, right door to some of the most established names in fashion – Valentino, Chloe and Prada are among them – Delpozo’s first London boutique opened its door to a delighted yet surprised audience.

Long followers of the brand met new comers and soon-to-be lovers of this exquisite concept and craftsmanship which is quintessentially Delpozo.
The brand, founded by Jesus del Pozo in Madrid in 1947, with the aim of protecting the tradition of artistry which originally animated fashion, was relaunched with an explosion of new creativity in 2012, with the appointment of Josep Font as its Creative Director.

Delpozo

Delpozo

Font – trained as an architect and with an eye for beauty which is challenging the aesthetes within the industry – reinvented the concept of Pret-a-Couture, and the very identity of Delpozo with it.
Strong of his architectural training, Font translated his expertise in creating innovative yet classically beautiful shapes in his collections for the brand, which is now one of the most desired and talked about ones, all over the world.

Feminine but somehow strong – due to its sculptural shapes – traditional but modern at the same time, the beautifully constructed and, most of the time, embroidered pieces of Delpozo are the result of the designer’s skills at combining colours, volumes and silhouettes.
With a bold approach, strengthened by the heritage of the brand and the expert hands of the ones working in its Madrid-based atelier, Delpozo is set to become one of the go-to destination for luxury shopping in London.

Delpozo

Delpozo

 

The boutique itself, once entered, encourages the visitors to leave everything else behind and immerse themselves in a quiet dimension, made of sweet lines and sharp corners, comfortable couches and golden leaves, where the eye for details never misses to impress.
Taking the staircase to the lower ground floor, a gorgeous room whose ceilings are sky high opens up to one single rail of purely perfected couture, while long curtains frame a great mirror where to look and be looked.

The gorgeous room dedicated to Bridal Couture chez Delpozo London.

The gorgeous room dedicated to Bridal Couture chez Delpozo London.

 

The feeling is the one of a modern-day princess, playing dressed up in her delicate, yet stylish palace.

Delpozo

Visit Delpozo’s London Boutique at 134 Sloane St, London SW1X 9AT

Visit Delpozo’s Official Website here.

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